Private Label’s Time to Shine

Grocery Headquarters – February 1, 2013

Grocery Headquarters honors standout companies with its Private Label Trailblazer Awards.

For years private label manufacturers took cues from their national brand counterparts for the development of new products. This is certainly not the case anymore. By ramping up consumer research and investing in state-of-the-art technology, private label manufacturers have won a leading role in product innovation.

Consumers and retailers are both reap- ing the benefits. By instituting multi-tiered private label platforms, retailers are expanding their reach to a broader audience. It is about value, say industry observers; it is about meeting the consumer’s need for something new and exciting at an affordable price…

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